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About Us to learn how our online classes work, and why they've already been effective for students around the world.)
NEW COURSE!
"Everyday Food Styling" taught by Lisa Golden Schroeder. Essential food styling techniques for food stylists at all levels. Launching in January, this interactive class will include video tutorials of techniques that stylists use everyday on the job. A student gallery and teleconferencing are also part of this new course. Interested? Sign up for our newsletter for updates.
NEW COURSE! Fashion Style 101, Introduction to FASHION STYLING! Tuesday, October 14. 6 weeks. $365 Style101/101408
Be among the first to register for this new class! Let recognized celebrity and fashion stylist, Kim Maxwell introduce you to the ins and outs of the fashion styling career.
Food Styling 101 Tuesday, October 7. 4 weeks. $265 FS101/DW100708
This 4-week online course introduces you to the exciting career of Food Styling. It provides an overview, background, and helpful suggestions for beginning your career as a food stylist. Course includes a class conference call. Instructor: Debbie Wahl PLEASE NOTE: After the fall classes, Food Styling 101 will be offered as a six-week course, including more basic techniques!
Marketing & Self-Promotion for Food Stylists Boost your career - on your own schedule!
Students receive two comprehensive written lessons in marketing yourself as a Food Stylist PLUS a 30-minute one-on-one career consultation with Lisa Golden
Schroeder.
Photo Styling 101 Tuesday, October 21. 3 weeks. $225 PS101/102108
You’ve heard about photo styling and know it sounds like an interesting career. But what does a photo stylist really do? What happens during a regular work day? How do you get started? Find out in this concise but valuable 3-week introduction to the profession. Instructor: Susan Linnet Cox
Producing Photo Shoots Tuesday, October 14. 4 weeks. $265 PPS/101408
Whether you are a stylist, art director, or production manager, you can expand your skills - and your horizons - with this informative course.
Fun and challenging assignments will be presented weekly. You'll learn about the myriad aspects of photo shoots and be comfortable with the role of producer. And your instructor is an experienced resource who can answer your questions. Instructor: Susan Linnet Cox
Style It & Shoot It Tuesday, September 30. 6 weeks. $375 SISI/093008
This lively course is for online marketers, stylists building their own portfolios, and other non-professional photographers. It covers simple lighting techniques, basic photo studio setups, along with styling techniques to make it easier to capture effective images. Learn from a real case study. You will be able to create great styled images for the Web or your portfolio with only a nominal investment in training and equipment. Instructors: Pete Romfh and Susan Linnet Cox
MEET OUR INSTRUCTORS
COURSE DESCRIPTIONS
Fashion Style 101
Have you ever wondered how to enter the wonderful world of Fashion Styling?? This six-week thorough introduction to the career is taught by recognized celebrity and fashion stylist, Kim Maxwell, author of "Career Diary of a Fashion Stylist"
In this course students will be able to explore, understand, and walk away with a wealth of knowledge and skills to be able to successfully start a career as a fashion stylist. Activities are directed toward planning your career path, working on a budget, preparing a portfolio, marketing and promotion.
Areas of study include introduction to fashion styling, selection and coordination of clothing and accessories; working on getting wardrobe vendors, learning a stylist/stylist assistant's responsiblities on set and set etiquette, dealing with clients and professionalism, financial management. The final project will be a mock photo shoot, which will result in having photos for your portfolio.
Course concludes with an optional group conference call giving you an opportunity to communicate with fellow students and instructor.
Food Styling 101You've heard about food styling: making food look beautiful for photos in
magazines, cookbooks, and advertising. And you know you like to work with
food and think it sounds like a great career option. What does it really
take to learn the art and craft of food styling? How do you break into the
business? Is this a skill you'd like to add to your culinary business?
Learn the essentials of what food styling is all about in Food Styling 101. Course is taught by veteran food stylist Lisa Golden Schroeder, founder of Foodesigns.com, an online resource site for food photography professionals, or by Debbie Wahl, professional food stylist and industry leader. The instructor will guide you through an insider¹s view of developing a successful styling business. Learn about the job responsibilities, building a tool kit, and creating your own portfolio of work. Find out if this is the career for you!
Each week you'll receive assignments that will deepen your knowledge of this fun, but challenging career. By the end of the class you¹ll create a collection of your own styled food photographs that will be critiqued by the instructor.
Course concludes with an optional group conference call giving you an opportunity to communicate with fellow students and instructor.
Some comments from former FS101 students:
"I got a lot more out of it than I had expected! I really enjoyed all the articles...on the different aspects of working as a food stylist. It has helped me think differently when looking at food." -Andrea Skjold
"Each week assignments get tougher! I thought they covered the basics that that we (as beginners) need to know about the business." - Tomoko Oki
Marketing & Self-Promotion for Food Stylists
It’s not enough to have the greatest styling skills, a creative eye, and an amazing portfolio. As a food stylist, you need to know how to find work, whether you are on your own or seeking representation with an agency.
Let Lisa Golden Schroeder, of Foodesigns.com, teach you the essential elements of what you need to know about self promotion as a budding food stylist. In this personalized session, learn to set realistic goals and to develop a real plan to reach them. Food styling is not an easy profession to break into, so we’ll help you start an effective campaign to establish yourself and become successful.
As a small business owner and freelancer, you need to understand how to:
• Improve your networking skills
• Develop multiple pathways to get into the studio
• Develop skills related to food styling
• Build an effective portfolio, from print to web
• Create other marketing materials that sell your unique talent and skills
Your session includes two weeks of lessons with lots of additional reading PLUS a 30-minute one-on-one telephone consultation with Lisa Golden Schroeder so you can ask questions and develop your own career plan.
Photo Styling 101
You’ve heard about photo styling and know it sounds like an interesting career. But what does a photo stylist really do? What happens during a regular work day? How do you get started?
These questions and many others are explored in Photo Styling 101. Using “Photo Styling, How to Build Your Career and Succeed,” by instructor Susan Linnet Cox, as a guidebook you will find out if this is the career for you. Descriptions of the photo crew, a typical day, and your styling kit are included. You’ll find out what’s required of a stylist and how to build a kit and a portfolio.
Fun and challenging assignments will be presented weekly, ending with a final project: creating a styled image of your own.
Course concludes with an optional group conference call giving you an opportunity to communicate with fellow students and instructor.
Producing Photo Shoots
The producer of a photo shoot is the person in charge of the logistics of a photo shoot. Many find that specializing in providing these needed services makes an exciting career. Photo stylists need production skills to build a successful career. Or an art director or marketing manager may be called on to produce photo shoots. In either case, familiarity with the entire shoot and control of all its aspects are the keys to successful production.
Location scouting, permits, casting talent, hiring the crew, arranging travel and meals, and countless little details make a photo shoot run smoothly. Learn these skills in Producing Photo Shoots and you’ll always be in demand.
Fun and challenging assignments will be presented weekly. You’ll learn about the myriad aspects of photo shoots and be comfortable with the role of producer. And your instructor is Susan Linnet Cox, an experienced resource who can answer your questions.
Course concludes with an optional group conference call giving you an opportunity to communicate with fellow students and instructor.
Style It & Shoot It
Do you want to set up your own photo shoots to build your styling portfolio? Do you have a creative concept or new product you want to market?
Or your goal may be shooting products for the Web, either on your own site or selling on sites like EBay. A well-lighted quality photo can make the difference.
Until recently, most small business owners would never have entertained the idea of producing their own images of their product for advertising purposes. Easy-to-use digital cameras, image editing software, and basic lighting equipment and techniques have all changed this notion.
And then the items you are photographing may be styled to realistically portray them, show their features, and create an attractive presentation. Case studies with actual online marketers will demonstrate the techniques learned in this practical course.
Co-taught by stylist Susan Linnet Cox and photographer Peter Romfh, this 6-week course is provides you with the basic skills to produce quality images with an understanding of photographic lighting and composition – and without expensive equipment. We'll help you set up a home studio. And you'll learn to style your items, especially soft goods and fabrics in a way that will flatter – and sell - them.
Course concludes with an optional group conference call giving you an opportunity to communicate with fellow students and instructors.
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